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January 27, 2025
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Meet Beta: not just a generation, but the people of a new era
Every new generation brings fresh ideas, innovations, and a mindset that transforms everything—from culture to business. Following Millennials and Gen Z, a new player is emerging on the horizon: Generation Beta. Who are they? Why is their way of thinking already shaping our world, and why should we start preparing for their adult lives now?
What is Generational Theory and Why Does It Matter?
To begin exploring Beta, it’s essential to revisit the concept of generational theory. Mark McCrindle, a social analyst and demographer from Australia, emphasizes the importance of this theory for modern society. He argues that every generation has unique characteristics and values shaped by specific historical events, social changes, and technological advancements. Understanding generational theory helps foster effective communication, develop products and services tailored to their needs, and promote harmony among diverse age groups in society.
Generations in This Framework:
– The Silent Generation (born before 1946): This generation lived through the Great Depression and World War II, demonstrating resilience and a commitment to traditional values. They laid the foundation for modern society, building infrastructure, institutions, and suburbs. Their experiences taught them adaptability and the ability to navigate global changes.
– Baby Boomers (1946–1964): Following World War II, a significant increase in birth rates gave this generation its name. Boomers witnessed social revolutions, the rise of feminism, and the fight for equality. They played a pivotal role in shaping cultural, social, and economic transformations, remaining influential in the modern world.
– Generation X (1965–1979): Growing up during economic stability and technological advancements, Gen X is known for their independence, entrepreneurial spirit, and skepticism toward authority. They witnessed the transition from analog to digital technology, shaping their approach to work and life.
– Generation Y or Millennials (1980–1994): Growing up alongside the rise of the internet and mobile technologies, Millennials value experiences, flexibility, and work-life balance. They pursue self-fulfillment and have a strong sense of social responsibility.
– Generation Z (1995–2009): Born in the digital age, Gen Z cannot imagine life without the internet and social media. Known for their awareness, pragmatism, and inclusivity, they prioritize authenticity and rapid access to information.
– Generation Alpha (2010–2024): The first generation born entirely in the 21st century, Alphas are growing up in a world of artificial intelligence, automation, and globalization. They are expected to be the most educated and technologically proficient generation, with new approaches to learning and work.
For those born in 2025, Mark McCrindle proposed the term Generation Beta, continuing the Greek alphabet sequence rather than the Latin (X, Y, Z).
Meet Generation Beta
Born between 2025 and 2039, Generation Beta will be the first to grow up in a world dominated by artificial intelligence. Their name is no coincidence: "Beta" reflects the concept of beta testing—a constant process of experimenting with new solutions and adapting to change, resonating with their future. They will grow up in a world where digital technologies are an inseparable part of daily life, shaping their personalities and worldview.
What will set Beta apart from other generations?
– Digital fluency from early exposure to smart gadgets and virtual reality, viewing technology as second nature.
– Environmental consciousness driven by global challenges like climate change. Caring for the planet will be deeply ingrained in their values.
– Multiculturalism and openness to diverse cultures, influenced by globalization and a more interconnected world.
The world of Beta will be defined by technology, artificial intelligence, and constant innovation. They will live in a society that provides unique opportunities, such as unlimited access to knowledge and flexible thinking. However, they will also face challenges:
– Global environmental crises;
– Social inequality in access to resources and technology;
- Constant change and the need for adaptability.
Generation Beta will learn, work, and communicate in digital spaces where personalization, innovation, and automation are the norm. They will need to balance a life of constant online connectivity with finding harmony between digital interactions and real-world experiences. For instance, creating safe and responsible digital identities will become a key challenge. Their parents will play a crucial role in helping them develop a strong sense of individuality, both online and offline.
How Will Generation Beta Shape the World?
Scientists are already speculating on how Beta’s mindset will influence the future. Mark McCrindle suggests their values will center around sustainability, inclusivity, and flexibility. These qualities will drive changes in politics, economics, and lifestyles. Growing up in an environment of advanced technology, awareness, and inclusivity, Beta has the potential to build a more sustainable, progressive, and diverse world.
Key features of the Beta generation’s world:
– Technology as part of their DNA: For Beta, technology will be more than a tool—it will be an integral part of life. Artificial intelligence, automation, and personalization will underpin their learning, work, and everyday activities. They will innovate and create solutions that further integrate our future with the digital world.
– Solving global challenges: Beta will inherit a planet already facing climate crises, social inequality, and rapid change. Their mission will be to develop innovative solutions to these problems. Green technologies, conscious resource consumption, and sustainability will be their priorities.
– An inclusive society: Beta will grow up in a world where inclusivity is not a trend but a standard. They will continue shaping a society that embraces diversity, promotes equality, and creates opportunities for everyone.
– A new labor market: With Beta at the forefront, employers will need to adapt to their expectations: remote work, flexible schedules, and automation of routine tasks. Demand will grow for professions related to technology, ecology, and creativity.
The world of Generation Beta will be one of opportunities, where conscious consumption, cutting-edge technology, and social responsibility lead the way. Their ability to think globally and act innovatively has the potential to create a new reality that inspires and supports future generations.
Shaping the Future Together
As Generation Beta matures, they will have the potential to create a world where environmental sustainability becomes integral to the economy and innovation. Political decisions will emphasize equality and global cooperation, with technology serving as the primary driver of societal progress.
However, we are already observing the emergence of these trends today. This means that the predictions of scientists can be validated, and we can begin preparing to welcome Generation Beta not just as the future but as a reflection of how we shape the world today.
Техt: Iryna Zhdanyuk
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